Check out our full post on prospecting on Facebook! Make sure you do not fall into this trap. Your Name 321 Smith Road Boston, MA 02201 555-555-5555 Email Address. Instead of scrolling past updates from your sphere, take a second to like or comment. and Pensacola Beach real estate I just can't do YAY ME! And then you reached out via Facebook. Put yourself in your contacts shoes. For example, if you get a referral from someone who is in your sphere of influence, make sure you send them a thank-you note. WOW. Never Stop Networking 2. Your thoughts? For many, leads are drying up a bit, so you may be feeling a little stuck. You may also want to include a gift card to the local coffee shop or other gift. But a good rule of thumb when youre first getting started with contacting your SOI is to list your contacts according to how you know the person. This may also help you earn more business. And thats important because not everyone in your sphere will be ready to buy or sell their home, or even make a referral when you contact them. Just never, ever assume. If you know anyone whos thinking of moving any time soon, would you just keep us in mind? Here's a letter recently sent out by one of my faithful readers. And you never know where your next lead will come from. And heres where you apply this knowledge to making your phone calls. Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. Many agents will send client appreciation gifts anything from bath salts to lottery tickets to gift cards, etc., just to say thank you and stay top-of-mind. However, Id love to hear what you think about it first. It posts your ad and provides a messenger link for the recipients so they can message you directly. If you want access to all of them, as well as a plethora of other resources to help you grow and cultivate your SOI, take our online course. Email: Support@MasterGrabber.com, Beatty Carmichael | All Rights Reserved, Press Submit ONE time and wait for the next page to appear (it takes 20-25 seconds), Beatty is a Christian businessman and consumer marketing expert. That is why it is important for you to pay close attention to your sphere of influence real estate agent. It's been way too long since we've seen each other. (And, Ill give you the real estate email templates, too.). We scoured the depths of YouTube to find the non-sleaziest referral scripts out there, and it was rough. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. Youll be coming from contribution, providing value, and staying in front of them without a whole lot of effort (or money). Grab a notebook or excel spreadsheet and jot down all the names you can think of, including: Dont get sidetracked thinking about what youre going to say when you reach out, or why you really dont know this person that well, etc. I'm so not into the self praise thing but see so many excellent examples of how to do it right. And time is something busy agents are short on. If people are always seeing you on Facebook, Instagram, etc., youll likely be the first one they think of when they, or anyone they know, is ready to buy or sell. You have truly revolutionized my business.so here's another hurdle.thank you for the insight! Then, you may want to share information you learn in these business journals with your potential client. When you target through every channel like this, you are in your SOIs brain. In 2016 and 2017, Rons team closed 533 and 470 transactions, respectively, without following the conventional sales advice. Diversify Your Outlets 5. You are coming from contribution and showing them you care right now, especially with all that is going on during the COVID-19 crisis. More than anything else, these real estate letters are a thank you with a request for real estate referrals. Own it! Great way to phrase the letter - saying thanks to the client is always a must! How do you write a client letter to your sphere of influence and past clients? visit http://AgentDominator.info to double sales and referrals from past clients and sphere of influence. Unlike Twitter, Pinterest will keep driving traffic to your website. After youve sent the initial letter, be sure to stay in touch periodically. Some of it is super-scripted and sleazy, and some of it is just plain outdated. Jumpstart Your Real Estate Sphere of Influence (SOI) Either theyre using you or theyre referring someone to you. There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. It's a fabulous opportunity to very subtly remind your sphere that you're competent and confident AND give them a chance to congratulate you on whatever it is you're telling them about which can open up the door to conversations! Today we are going to talk about a tool that is one of the best ways of growing your SOI database by bringing people you dont know into your SOI, and also one of the best tools for organically contacting your SOI. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. And whenever possible, ALWAYS post an image. Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. I have often felt that emails that are being promoted for you to send to your sphere by the Brokerages are to "Spamish", while yours is not. Remembering anniversary dates, birthdays, and other significant events in your spheres lives goes a long way. Pro Tip: Star or highlight the people in your SOI who you know are the most influential ones. There are so many ways for real estate agents to generate business. Sphere of Influence. You can do this by adding value coming from contribution and giving them something they want. You may be hesitant to call them because you havent called them in so long. (One of my recent clients almost got badly burned by an inflated zestimate!). How to Create a Real Estate Sphere of Influence List If you have a friend you usually chat with via WhatsApp, itd be weird to call her up on business and start asking her about whether she knows anyone who needs to buy a home. Theres really no right or wrong way to segment your list. And even if your client needs nothing from you at least you checked in. Here's a set of 3 free letters that will expand your sphere of influence when you introduce yourself to other business people in your community. How to Write an Influence Letter [with Sample] - Request Letters (Its just around the corner from you actually in Spring Brook Hills.). Add your signature and contact information including your location. Use your spreadsheet or CRM to input key details like lead source, any initial questions they might have asked, and personal tidbits like their kids or even dogs name. So whether you're curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. Beautiful. Home buyers have a MAJOR hand to play right now but unfortunately they dont always get the deal they deserve. And once you start seeing where the bulk of the referral business is coming from, you can earmark the members of your SOI who are the best at sending you business, and set these contacts up on a priority list. Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Social Media for Real Estate Agents: Building Your SOI, Facebook for Realtors: Friends Lists and the 10-10-5 Plan. Out of 30+ agents in my office, I was one of only 9 to receive this honor! They better like it, or you're going to get blocked! If you demonstrate that you are an expert in the local area, you will have an easier time converting your clients. The next question what do you say to them? On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. How to write a client letter to your sphere of influence and past You may get another referral in the future, growing your sphere of influence. or other gift.. That way, they know that you appreciate the referral. Copy all of it into one Excel spreadsheet. Things are uncertain right now, and in many ways we have been forcibly disconnected. Today Im going to tell you, no. Were going to give you everything you need to work your SOI like a pro. Instead, you should spend your time visiting with several people in a one-on-one manner. Gratitude is the best way to get more of what you want. Its one of the easiest ways to get your database engaged again. Remind your sellers about something you did that added a lot of value for them. You may have several lists of contacts lying around maybe you have an email newsletter list, a contact list in your phone, and your CRM database. Most marketing agents do fails because they don't under. You need to take a look at the people you are connected with on social media. FSBOs require a bit more work and dedication over the long run, but, Read More 7 Expert Strategies To Find And Close FSBO Leads TodayContinue, With over 100,000 real estate companies active in the US today, choosing the right fit to begin your real estate career can seem daunting. After all, theres only so much time in the day. Another excellent post. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them Now you take your scrubbed list upload them to an email marketing program. As a real estate agent, your sphere of influence (SOI) is made up of the people you are personally connected with who you have a reasonable chance of influencing with your real estate expertise. (to "celebrate" a newer agent's reaching a milestone in their career in this tough market.